How to Write Email Subject Lines That Get Opened on Mobile Devices
In today’s digital world, more and more people are checking their email on mobile devices. In fact, according to a study by Litmus, 46% of all email opens now take place on mobile. This means that if you want your email subject lines to get opened, you need to make sure they’re optimized for mobile devices. Here are some tips for writing email subject lines that get opened on mobile devices: Keep it short and sweet. People are more likely to read your email if the subject line is short and to the point. Aim for a subject line that’s no more than 50 characters long. Use keywords. When people are searching for your email in their inbox, they’re likely to use keywords that are relevant to your content.
Make sure to include relevant
Keywords in your subject line so that your email stands out. Use personalization. Personalizing your subject line is a great way to get people’s attention. You can personalize your subject line by using the recipient’s name or by referring to something they’ve previously purchased or interacted with. Create a sense of urgency. If you want people to open your email right away, create a sense of urgency in your subject line. You can do this by using words like “limited time,” “exclusive,” or “hurry.” Use emojis. Emojis are a great way to add personality to your subject line and make it stand out. However, use them sparingly and only if they’re relevant to your content. Test different subject lines. The best way to find out what subject lines work best for your audience is to test different ones. Send out different emails with different subject lines and track the open rates to see which ones perform the best.
Here are some examples
Of email subject lines that are optimized for mobile devices: [Your name], your order is being processed. New arrivals: 20% off your first purchase. Just for you: 50% off your favorite product. Hurry! This offer ends soon. [Your name], you’re invited to our exclusive event. By following these tips, you can write email subject lines that get opened on mobile devices and drive more traffic to your website or landing page. Additional tips: Avoid using all caps or excessive punctuation. Don’t use spammy words or phrases. Proofread your subject lines carefully before sending them out. By following these tips, you can write email subject lines that are clear, concise, and effective. This will help you increase your email open rates and get more people to engage with your content.