Cyber Monday is one of the most important discount dates of the year, a day that comes shortly after Black Friday . But where does this discount Monday come from? How is it different from Black Friday? One thing is clear: Cyber Monday is one of the best opportunities to attract consumers. The most popular products during this date are technological devices such as mobile phones, tablets, computers, televisions or household appliances.
Where does Cyber Monday come from
While Black Friday is one of the biggest events during the Christmas shopping season. Cyber Monday has the objective of taking advantage category email list of user consumption to attract them with exclusive discounts, in some cases greater than during “Black Friday.” Shop.org became the first entity to use the term in reference to exclusive sales for 24 hours. Ellen Davis , vice president of research and strategic initiatives at the National Retail Federation (NRF), launched the “Cyber Monday” label and concept in an article in the Shop.org digital newsletter. She was the first to propose a day of discounts dedicated only to online sales, with a structure similar to Black Friday, celebrated in the United States since 1975.
A date that is beginning to consolidate
The digital sector was still very young in the United States, most homes did not have their own network connection, so waiting until everyone was Phone Number UAE in the offices on Monday seemed like a good option. Digital businesses joined the “Cyber Monday” trend to offer their products with attractive discounts. In 2008 Walmart and Amazon, two large retailers began to bet on Cyber Monday, a date that became part of the annual calendar of both American giants. 17 years after the first “Cyber Monday”, this event has become celebrated around the world along with Black Friday, it has even been part of the so-called “Black Weekend” , a weekend of discounts that begins with “Friday”.