How to Write Email Subject Lines That Convert for Small Businesses

Email subject lines are one of the most important factors in determining whether or not an email will be opened. In fact, a study by HubSpot found that the subject line is responsible for up to 60% of the open rate. This means that if you want your email marketing campaigns to be successful, you need to write email subject lines that will grab your subscribers’ attention and make them want to open your emails. In this article, we will discuss some tips on how to write email subject lines that convert for small businesses. 1. Keep it short and sweet. Your email subject line should be no more than 70 characters long. This is because most email clients will only display the first 70 characters of your subject line in the inbox.

Avoid using jargon or technical

Terms that your subscribers may not understand. The goal of your subject line is to get your subscribers to open your email, so make sure that it is easy to understand. 3. Use keywords. If you are sending an email about a specific product or service, be sure to use keywords in your subject line. This will help your email show up in search results when people Color Correction are looking for information about that product or service. For example, if you are sending an email about a new line of organic dog food, you might use the keywords “organic dog food” or “healthy dog food” in your subject line. 4. Use a call to action.

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Personalize your subject line

If you can, personalize your email subject line by using the recipient’s name. This will make your email seem more like a personal message, and it will be more likely to be opened. For example, you might use a subject line like “Hi [name], check out our new organic dog food line” or “A special offer for [name].” 6. Use urgency. Create a sense of urgency in your email subject line by using words like “limited time,” “exclusive,” or “hurry.” This will make your subscribers more Phone Number UAE likely to open your email right away, before the offer expires or the sale ends. For example, you might use a subject line like “Last chance to save 20% on our organic dog food line” or “Get free shipping on all orders placed today.” 7. A/B test your subject lines. The best way to determine which email subject.


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