Unconventional beauty – gucci with the unconventional beauty campaign . Gucci wanted to celebrate beauty. Diversity. Body positivity and inclusion. Choosing among the various testimonials a model with down syndrome. Ellie goldstein . To present its latest mascara “The dark” . The campaign received an incredibly positive response from the public and is now the most popular of the italian brand. An extraordinary ode to beauty in all its forms and a strong message in defense of diversity. It earned the international brand approximately 6 million dollars in miv® . Unique and united – pupa with the recent launch of the unique and united campaign .
Unique and United – Pupa
Pupa milano has exalted the thousand faces of femininity. Each with its own soul. Just like the business email list three perfumes of the pupa vamp line that the beauty brand wanted to promote. Among the campaign’s testimonials. Pupa has chosen nina rima . The bionic model who lost a leg in a bad accident at just 17 years old. With #uniqueandunited the brand invites every woman to believe in herself and transform difficult moments into opportunities. Without ever stopping believing in themselves. Among the best social posts linked to the campaign. In terms of media impact value™. Is that of nina rima. The model’s publication generated a miv® of almost $11k for pupa .
Voce Viva – Valentino
Voce viva – valentino valentino has chosen one of the most powerful voices on the musical scene. That of lady gaga. To represent his latest fragrance. With voce viva accompanied by the claim “my voice my strength” . The brand invites all women to free their emotions. To express their values and beliefs without fear. The choice of lady gaga as testimonial for a campaign that aims to enhance diversity also took into consideration the social commitment undertaken by the artist. In defense of lbgt rights. The voce viva campaign achieved a total media Phone Number UAE impact value™ of $5.4 million . Of which $424.503 was generated from a single instagram post shared by the singer.